Agency sales, practical AI & ten answers for agencies and affiliates

I went from €400
to €40,000 projects.

Here’s what I changed.

I learned to sell the value of the work. Better questions, stronger proposals and a price that made sense to the client. I’ve put those lessons in this playbook, alongside the AI workflows I’d use today.

Get my playbook · $75.99Read a few pages

USD · One payment · Instant PDF download

Owen Morton

Owen MortonFounder, Lets Grow More

Grow More AI Playbook — the actual Agency Edition PDF cover
Grow More AI PlaybookAgency Edition / 2026 / 88-page PDF

I wrote this for people selling websites, design, marketing and AI services. My new question-and-answer section also shows how I would apply the lessons to affiliate offers and commissions.

The biggest change I made was in the sales conversation.

My agency in Ireland once sold projects for €400. I learned to ask better questions about the business, explain what the work could change, and build a proposal around that value. Over time, I was selling €40,000 projects.

That experience still shapes how I build. I’ve since worked across TradeLocker, FunderPro and Deus X Pay, and I keep coming back to the same question: what is this actually worth to the customer?

AI gives me more ways to research, prepare and deliver. In this guide, I show you how I’d bring it into the sales process—so you have something useful to put in front of your next client.

Owen Morton

Open my playbook.

Read three complete sample pages. See the questions, proposal structure and worksheet before you choose.

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Page 07: Sell the business value
Inside the Agency EditionPage 07 / 88

Bring this to your next client conversation.

I’ve organised the guide around the work: finding the problem, pricing the solution, winning the project and delivering it.

  1. 01

    Ask questions that reveal value

    I show you how to connect the client’s request to a business problem worth solving.

  2. 02

    Put a stronger proposal in front of them

    I break down scope, acceptance checks and milestone payments, with a worked example you can learn from.

  3. 03

    Price the work and protect your cash flow

    I walk through rates, deposits and delivery costs so you can explain your fee and plan the work.

  4. 04

    Bring AI into the process

    I include prompts for research, proposals, content and follow-up, plus a 90-day checklist and printable exercises.

  5. 05

    Get answers to ten questions about making more money

    I cover pricing, paying customers, content, clicks without sales, repeat business and ad costs. Each answer includes agency and affiliate examples, an action to take and a measure to track. Finish with my 30-day plan.

Inside the Complete Bundle / Bonus 01

A project I won in 2018. How I’d approach it in 2026.

I closed this project at €22,500. As the work developed, I grew it to more than €40,000. I’ve anonymised the client and opened up the sales structure in my Winning AI Sales Project bonus.

My starting project
€22,5002018 · excluding VAT
Where I took it
€40,000+Total project value over time

What I did in 2018

I sold a defined project: discovery, design, build, CRM, content and a clear handover. I broke the investment into work the client could understand.

How I’d do it in 2026

I’d use AI to prepare discovery, draft the proposal, assist development and plan support. I’d agree the outcome and scope with the client, then use the time saved to deliver and develop the next sale.

12-page bonus · Original €22,500 investment breakdown · 2018 / 2026 comparison

Inside the Complete Bundle / Bonus 02

Find the savings. Build the offer around them.

I’ve mapped ten places to look for avoidable cost and repetitive work. Each has a small-business approach, a larger-team approach and a pilot you can measure.

14-page PDF · 10 opportunities · Worked savings examples

  • Hosting & infrastructure01
  • Customer support02
  • Websites that work as apps03
  • Content editing & reuse04
  • Plus six more opportunities in the bonus PDF.

Inside the Complete Bundle / Bonus 03

Make your next affiliate link worth clicking.

I give you 25 ways to turn real product knowledge into useful reviews, distinct video angles and a clearer buying journey. Start with one product, follow my seven-day plan and track the clicks that lead to approved commissions.

  • Turn one product test into six video angles
  • Answer buying questions through search and content
  • Connect DMs, chatbots and email to a relevant offer

AI Affiliate Mastery · 34 pages · 25 tactics · Copy-ready prompts

AI Affiliate Mastery: 25 practical ways to get more qualified clicks

Put my process to work on your next proposal.

Choose the Playbook, or get all four PDFs with my Complete Bundle. Download immediately after payment, with private links sent to your inbox.

Choose your purchase

I understand that delivery can end an applicable change-of-mind cancellation right. The 30-day implementation guarantee and my statutory rights still apply.

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I want you to use it.My 30-day implementation guarantee

Put my guide to work for 30 days. Test a price change with a client, or apply five distinct actions. If it hasn’t been useful, send me your activity log and evidence within 30 days of access and request a refund.

You can redact client details. No ad spend or extra software purchase required.

Read my guarantee terms

A few things you might want to know.

Which option should I choose?

Choose my $75.99 Playbook for the complete 88-page guide, including ten sales questions answered for agency owners and affiliates. Choose my $179.59 Complete Bundle for all four PDFs: the Playbook, my real project breakdown, ten business savings opportunities and AI Affiliate Mastery with 25 tactics for qualified clicks. Both prices are USD and both are one-time purchases.

Is this useful if I’m still getting started?

I wrote it for people selling services: websites, design, development, marketing, automation and AI. You can start with the discovery questions and one offer. If you already run an agency, I’d start by reviewing your pricing and your next proposal.

Do I need to buy extra software?

I suggest starting with the process you want to improve and the tools you already have. My PDFs include written workflows, prompts and printable worksheets. Software licences, API usage, advertising, coaching and importable automations are not included.

How will I get my PDFs?

Once your payment is confirmed, you can download your purchase on the confirmation page. I also send a private download link to the email you use at checkout. Bundle buyers get all four PDFs individually and in a ZIP.

How does your 30-day guarantee work?

Try a pricing change communicated to a client, or apply five distinct relevant actions from my guide. If it hasn’t been useful, send me your activity log and evidence within 30 days of access to request a refund. You can redact client details. The full product and refund terms explain the process.

Is this your free affiliate guide?

This is my paid agency sales Playbook, now with ten practical answers that also apply to affiliate offers, content and commissions. It is a separate product from my free affiliate training on Lets Grow More.

Not ready for the Playbook?

Find your first AI opportunity.

Start with my free AI audit. Tell me what you do and where you’re stuck. Get three practical actions, a prompt to try and a measure to track.

Instant self-assessment based on your answers and my guidance. Delivered by email. No purchase needed.

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Your next proposal is a good place to start.

Choose my playbook or bundle